Wavelength Strategy
Working at Wavelength Strategy introduced me to the world of political advertising.
With efforts from the company to "put digital first," I worked alongside a team of script writers, graphic designers and other MGFX artists to produce quick-turnaround content. A majority of our ads were made in both 15s & 6s durations at 1x1,16x9 & 9x16 aspect ratios.
Positive Candidate Ad
Taking footage from both client b-roll packages and content from online sources to make positive ads comprised about 40% of my work at Wavelength Strategy.
The combination of positive & inviting colors, graceful lens flares and properly toned music really pushes a candidate forward as being the "right one" for the job.
Positive political ad supporting congressional candidate Becca Balint & encouraging voters to vote for her in the election
Negative Candidate Ad
The bulk of my work at Wavelength consisted of negative ads. These not only tested and honed my creative skills, but also forced me to adapt to even quicker timelines. As we approached November elections, the need for quality, quick and responsive advertisements increased. Fortunately, the months leading up to the massive jump in workload prepared me to deliver and excel at my duties.
Negative political ad attacking Rep. Adam Laxalt for supporting Donald Trump's claims on voter fraud
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Responsive &
Quick Media
Same-day turnaround ads aren't rare by any means in politics.
The video below highlights the potential to react to an actively dynamic environment with responsive media in under five hours.
Congratulatory video after congressional candidate Summer Lee won a primary for a Pennsylvania U.S. House seat
